THE IMPACTFUL EA
THE IMPACTFUL EXECUTIVE ASSISTANT
Managing People, Priorities and Expectations - Becoming an Impactful Assistant
IMPACTFUL EA with James Louttit
Build influence, deliver projects with confidence, and partner at a higher level.
About the Programme
Impactful EA is a practical, high-energy programme led by James Louttit that helps Executive Assistants translate intent into outcomes. You’ll learn the mindsets, toolkits and conversations that move work forward; from shaping briefs to steering stakeholders and closing projects well.
Expect frameworks you can use the next morning, peer practice, and a clear personal action plan.
JOIN US NOVEMBER 2OTH AT THE ALOFT HOTEL, DUBLIN
What is covered in the training?







How You’ll Level Up
Impact Thinking
Clarify outcomes and align work to strategy.
Stakeholders
Map influence, handle pushback, keep momentum.
Project Toolkit
Brief → plan → checkpoints → delivery → review.
Exec Communication
Frame issues, propose options, secure decisions.
Productivity
Systems for focus and follow-through.
Partnering
Operate as an accountable business partner.
Personal Action Plan
Clear steps to apply immediately.
Project Templates
Briefs, checkpoint notes, risk/issue log.
Decision Playbook
Option framing & escalation pathways.
Influence Toolkit
Language patterns for senior leaders.
Executive Alignment
Turn “ask” → “agreement” → “action”.
Peer Network
Benchmarking and ongoing accountability.


Secure your place at Europe’s leading EA training | Join us November 20th
Download the brochure or email us with any questions.


Participant Feedback
“I learned the difference between waterfall and agile project management, improved my prioritisation skills, and loved the ‘always be learning’ mindset.”
“James’ practical course is invaluable for managing projects, people and tough conversations. I highly recommend it.”
“The skills and techniques I gained will make big changes to my work life – I’m already bringing new ideas to my team meetings.”
“Kanban, Lean Coffee and MoSCoW have given me structured tools I can share with my colleagues to improve how we work together.”
“Kanban and simplified Gantt charts will really help me track progress and efficiency. I’m even sharing them with my project manager.”
Video Highlights
Ready to become a more Impactful EA? | Join us November 20th
Download the brochure or email us with any questions.
FAQ – Frequently Asked Questions
Impactful EA is a practical programme with James Louttit focused on turning intent into outcomes: influence, project leadership and strategic partnering for Executive Assistants.
Executive Assistants, Senior PAs, Admin Leads/Chiefs of Staff (EA track) and Team/Department Assistants who support senior leaders and want to increase visible impact.
No. The tools are EA-friendly, simple and visual; designed to run alongside your day job.
Interactive sessions with short frameworks, live practice and immediate application to your current work.
See the brochure for exact format and timings.
A personal action plan, one-page project plan, stakeholder map, decision/option templates, and language patterns that land with executives.
Yes, you’ll receive a certificate of completion suitable for professional development records.
Dates and location are listed in the brochure.
If you need details for your organisation, email the team and we’ll help.
Yes, group bookings are welcome.
Contact us for availability and pricing.
Absolutely. You’ll get clear foundations plus practical tools you can use immediately, with support to tailor them to your context.
Download the brochure where you can fin the inscription link or email Aisling@ExecutivePAForum.com / info@ExecutivePAForum.com and we’ll get right back to you.
Join the next Impactful EA cohort | Join us November 20th
Spaces are limited. Reserve early to secure your preferred dates.

